By Gao Liang & Wang Wenlue
Due to the pandemic control requirements, Shanghai citizens stayed at home for over two months, saying goodbye to many ordinary breakfast food items such as steamed buns with stuffing, fried dough sticks, pan-fried buns stuffed with pork... How they missed them! With the city-wide lockdown lifted in June, life is returning to normal and people couldn't wait to resume their old breakfast habits.
In the morning, everywhere you can see people eating or buying their favourite items for breakfast. The familiar "Shanghai morning" is back.
At 7:30 in the morning, Ms. Li, a local, came to a store selling steamed stuffed buns. She took out her phone and scanned the venue code of the store, and then walked to the end of the line and started queuing.
Two store assistants there were busy serving the customers while constantly reminding those in the queue to scan the code. "I always come here to buy breakfast. This store enjoys good business. You see, I came a little late today, so queuing line got very long," said Ms. Li.
The most popular buns of the shop are meat-stuffed ones and those stuffed with bean paste. They are selling at the same prices as before the lockdown, 3.5 yuan for each meat-stuffed bun and 3 yuan for bean paste-stuffed bun. Ms. Zhang is also a frequent customer of this store. "My daughter likes the buns here very much. She missed the taste very much during the lockdown. Now that it's open, she often comes here. In addition to the taste, the hygiene is also good."
There is a wonton store across the street from the bun store. Many people come to the store to buy a few boxes of handmade wontons and go back home to cook them. In the kitchen, a chef was buy making wontons. Even so, each customer had to wait a few minutes before getting what they ordered because there were so many waiting in the line. Mr. Liu, a customer of the store, before leaving, told the reporter that he loved handmade wontons very much and bought his favourite kinds of wontons this morning for himself and also bought some for his neighbor.
The reporter noticed that in addition to wontons, the store also sells dim sum. But on the shelves, there were only a few kinds on display. According to Mr. Feng, the clerk here, only half of the items on the menu are currently available, mostly handmade wontons, plus a few kinds of pastries, and other semi-finished products are not available yet, mainly because the factory supply wasn't fully restored and part of the employees were not back to work yet. But In the past few days, there was a big rise in the number of customers. Mr. Feng believed once the supply problem is gone and all the staff come back, the store will see much better business.
Mr. Yu runs a breakfast restaurant on Anshan Road, specializing in pan-fried buns stuffed with pork, fried meat dumplings, and steamed buns with beef stuffing, etc. A few days ago, Mr. Yu put up a promotion message in front of the store, which reads "4 pan-fried buns stuffed with pork or fried meat dumplings for only 5.5 yuan, and if you buy 8 of them, you can get another 4 for free; steamed buns stuffed with beef for 3.5 yuan each, or 10 yuan for 3."
The pandemic has undoubtedly been a shock to street shops. After businesses re-open, store operators tried their best to save themselves and overcome the difficulties.
"At present, the turnover of my store is about 50% of that before the pandemic. This promotion is not only a giving back to old customers, but also a stimulus to business," said Mr. Yu, who also told the reporter that he faces pressure from rising rent and raw materials costs. For example, he used to buy a bag of flour (50 pounds) for 100 yuan, but now the price is 130 yuan, and the price of soybean oil also rose a lot. However, he sells his pan-fried buns stuffed with pork and fried meat dumplings at the same prices as before. "I have been running the store here for more than 10 years. As long as my products are good and I don't raise the prices, I will get more repeat customers. I hope to achieve small profits but quick turnover," Mr. Yu said.
On Anshan Road, there are many operators who are in similar situation as Mr. Yu, and they are exploring new ways to improve business operation. Some want to add online channels to improve sales, and some want to launch promotional activities to attract customers. Mr. Ding, owner of a breakfast restaurant selling pancakes and deep-fried dough sticks, told the reporter that they have been running stores here for many years, and the store owners and customers are like old friends and neighbors to each other. He believed all the current difficulties would be overcome by store owners and customers supporting each other.