ByMao

    Xinhui

    AssoonashecametoShang⁃haiJiaoguoInformationTechnologyCo.,Ltd.,GongYuefoundhimselfinasmokeless battlefield.Thethree founders of this startingcompanycalledtheofficeareathebattlefield,themeetingroomtheheadquarters,livingroomtheclinicandtoiletthetrench.Thisisastartingcompanywithcapitaljustinplace,nostaffandproductsre⁃mainingattheconceptstage.Theofficehasbeennewlydecoratedwhilehardwareandsoftwarearenotsufficientyet.

    GongYuefromtheSchoolofTransportation Engineering ofTongjiUniversity,withhisproject“Dengdeng”,hasrecentlygraduatedfromtheSummerVacationInnova⁃tion Entrepreneurship TrainingCampofTongjiEnterprisingValley.Whenaskedwhatwasthemostimpressivetohimintheonemonthtraining,hesaiditwastheearlydayswhenhewasstickingaroundthethreefoundersofthestartingcompanyJiaoguodayandnight.

    OrganizedbyYangpuDistrictScience&TechnologyEnterprisingCenterHigh-skillTalentCultivationBase,thetrainingcampadopted“theorypluspractice”approachandselected42studentswithen⁃terprisingintentionsforthree-di⁃mensionaltraining.

    Duringtheseven-daytheorytraining,tutorsfromShanghaiMu⁃nicipalVoluntaryTeamofEnterpris⁃ingExpertstaughtthemtraineesonbusinessenvironmentanalysis,ca⁃reerplan,projectpk,teamconstruc⁃tion,businessplan,etc.Thetrainingalsoadopted“worldcafe”,“brain⁃storm”and“seminar”modelsandbusinessmodelcanvastohelpeachteamsimprovetheirbusinessplans.

    Practiceisindispensabletobusiness.Thetheorylearningwasfollowedbythree-weekinternship.Differentfrominternshipinbigcompanies,the18companiescho⁃senforthetrainingcampareallatthestartingphase,coveringInter⁃net,enterprisingservices,e-com⁃merce, architecturaldesign, etc.Thetraineesandthestartingcom⁃paniescanchooseoneanother.

    Jiaoguo was founded twomonthsago.Thecompanyhasonlythree employees, i.e., the threefounders.“Wehadtodoeverythingbyourselves,registering,organizingtheoffice,lookingforpartners,ne⁃gotiating,marketing,etc.Thereasonisthatthefoundersarealsotheem⁃ployees,”Gongsaid.Seeingthethreefoundersbusythemselveseveryday,Gonghadamuchclearerconceptaboutstartingbusinessforthefirsttime.“Executionisveryimportant.Wecantakeourtimewhendoingaprojectatschool.However,inthefiercelycompetitivemarket,every⁃

    thingisthesoonerthebetter.Thatistheonlywaytosurvive,”saidGongsummarizinghisworkexperienceatJiaoguo.

    Fromtheinternshipinsuchstartingcompanies,manytraineesgainedmuchmaturethinkingabouttheirrandomideasofdoingbusiness.

    Ontheclosingceremonyofthetraining camp, the 42 traineesbrought8projectsforstartingbusi⁃ness,includingtheintelligentbikelock“Dengdeng”whichintegratesInternettechnology,“JiYu”whichisacampusserviceplatform,“YanYan”whichisanonlineeducationplatformdevotedtostudentspre⁃paringforexaminationsformasters’degree,andO2Oplatformthatcon⁃nectsdesignersandenterprises,etc.

    GongYue’soriginalideawasbuildingaplatformforbikeenthu⁃siasts.He chose Jiaoguo whichwouldsupplementtohisownidea.Afterin-depthcommunicationwiththethreefounders,Gonggotmuchclearthinkingabouthowtodothebusinessandabetterideaabouttheprofitingmodel.Nowheplanstoforgeanecologicalcircleforin⁃telligentbikeleasingbysellingin⁃telligentbikelock“Dengdeng”.

    Withmorethanoneyear’sconstruction,TongjiUniversityEn⁃terprisingValleyhasincubated144projects,29ofwhichhasstartedmarket operation and attractedmorethanRMB23million.