Live poultry trade in Shanghai was officially terminated on January 31 and would not resume until April 30. Yangpu District has carried out thorough cleaning in all the markets for live poultry trade. To meet local demand, Shanghai Municipal Commission of Commerce has recently increased the direct selling spots for cold fresh chicken to 475, 29 of which are located in Yangpu.
Cold fresh poultry provided by the enterprises such as Liuhe Farm, Liangyuan Cooperative, Shanghai Shenghua, Hunan Xiangjia and Wangyuan Cooperative have set up dedicated counters at supermarkets including Auchan, Tesco, RT-Mart, Walmart and CP Lotus. They are also available at many vegetable markets such as Anshan, Dunhua and Shuangliao with sufficient supply.
According to statistics of Yangpu District Commission of Commerce, the sales of cold fresh chicken are not optimistic mainly because consumers prefer live poultry. However, experts say cold fresh chicken is safe, clean, fresh, tasty and nutritious. Comprehensive value of cold fresh chicken is higher than live chicken which is safer to both transporters, sales people and consumers because all the chicken need to pass inspection and quarantine, saving killing on site and direct contact with live poultry.