No. 26 of Anshan Sancun estate, a residential building established in the 1960s, surprisingly became a hit in the United States.
The Society of Experiential Graphic Design (SEGD) recently issued the 2018 Global Design Awards in Minneapolis, Minnesota, USA. "The Red Stairs", submitted by Tongji University College of Design and Innovation, stood out from 338 entries from around the world and won two awards: the Sylvia Harris Award and the Honor Award.
The jury believes that the "simple, inexpensive and highly thoughtful gestures activate an otherwise forgotten space. Beautiful, extremely simple and with the power to both engage and inspire a community."
This year, a total of 37 works were awarded, covering seven areas including digital experience, exhibitions and interactive experience, ranging variedly in motifs from the Ottoman Bank Archives and Museum in Istanbul to London Mithraeum Bloomberg, German Centre for Neurodegenerative Diseases (DZNE) in Stuttgart, and to the Wasserman Football Center in UCLA.
The Silvia Harris Award was created to commemorate Sylvia Harris (1953-2011), a civic designer who encouraged people to drive social innovation and improve everyday experiences with design.
"The Red Stairs" is located in an ordinary 5-storey residential building in Anshan Xincun estate, Yangpu District, which houses 20 families. Picking up the stairs, we can see different wall designs such as the back pattern, the step by step pattern, long pattern, the windmill pattern, and the ice crack pattern, embodying distinctive Chinese style.
The "Design Intervention in Residential Common Space" is a creative project jointly carried by Siping Sub-district and Tongji University College of Design and Innovation, where students from the college redesign the corridor for the assigned building groups in the community. Through the micro-design and micro-reconstruction of public facilities such as the wall, bulletin boards, meter boxes and lighting facilities, they intend to turn the corridor into a social space integrating function, interaction, fun and participation, so as to promote the relationship of the neighborhood.
The corridor of No. 26 building is mainly composed of the entrance, an aisle, the wall and stairs. It is the physical interface connecting the whole building, and the public space in the neighborhood. However, the corridor did not have floor signs, and the bulletin board was highly unorganized.
"The corridor is not only a passage space, but also an exhibition hall for public life and the venue for interaction in the neighborhoods." The design team investigated the use of the public space of the corridor and the lifestyle of the residents, and finally decided to start with the red wooden staircase in the corridor. With the theme of Chinese traditional patterns, they built a set of guide signs and home numbers. "For example, the main pattern on the first floor is 'the back pattern', which means safe return, great and long-lasting fortune; the step-by-step pattern for the second floor represents continuous promotion and a bright future." The team designed a magnet bulletin board so that residents can post all kinds of information, applied the pattern to outline the home numbers, and deployed the plants to decorate the entrance and bulletin board, turning it into a platform for residents to communicate and interact.
